If you’re a client-getter or anyone who is constantly on the lookout for leads. This is for you.
The best place to start with clarity. Lead generation is the action or process of identifying and cultivating potential customers for your business’s products and/or services. Lead generation is related to sales and marketing, but it is not sales and marketing. Sales is the action of selling something. Marketing is making people want something.
“Lead generation has been the fuel for revenue-generating activities for a long time. What used to be exclusively known as cold calling has transformed into a multi-channel, multi-touch, and hyper-personalized approach to generate high-quality leads for companies around the world.” Sarah Nelson
“The lead generation process starts by finding out where your target market ‘lives’ on the web.” Wayne Davis
“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” Brian Tracy
“Lead generation evolves with the market. And the market is changing. Today, an effective lead generation business is mostly based on the quality of your content marketing.” Dario Villi
The Wake-Up Call:
“Without lead generation your business will be pretty dead in a short period of time.” Marco Cirillo
“A business can move to the next level only with lead generation.” Saketh Rasakatla
“What is changing… is how consumers behave and show interest online. In order to be successful at generating leads, you must understand your target market and create marketing campaigns to target consumers at each of the steps in the buyers’ journey. With any marketing strategy, you must always be evolving; if you do not constantly grow, you will be left behind.” Jonathan Cronstedt
“The buying process has changed and marketers need to rethink and refocus their efforts in order to stay relevant.” Katerina Klimenko
“Offer your services with detached involvement. Remember this, when the waitress asks if you would like a refill on your coffee and you say no, she doesn’t go in the other room and cry.” Patti Keating
“The way you position yourself at the beginning of a relationship has profound impact on where you end up.” Ron Karr
“Every brand isn’t for everybody, and everybody isn’t for every brand.” Liz Lange
Making It Happen:
“Part of lead generation is figuring out which method or methods work most effectively for your business. What works for a work-from-home client-getting entrepreneur can look exceptionally different than that of a CEO who owns a sales training company. It comes down to this; test, test, test. Discover what works. Know your numbers. Grow your numbers. Remember that those numbers are real, breathing people… and do all of it in an honest, authentic way.” Tasha Johnson
“With an easy to moderate level of implementation, LinkedIn still remains one of the untapped areas for lead generation.” Shivankit Arora
“LinkedIn is so underrated… there’s considerably lesser spam and lesser people who post on LinkedIn. This is a great opportunity for you to become an authority in your space.” Alon Sharon
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