2020 Character Limits – LinkedIn Edition

Here’s a 2020 overview of LinkedIn character limits (AKA: character counts). FYI: This article was last updated September 28th, 2019.

Each section below is organized by its context so you can quickly find what you’re looking for.

⚡ Key Tip: Characters include spaces and all characters (letters, numbers, symbols and yes, even our precious emojis). 😮

Note: Some fields have a minimum character limit required. Although the minimums usually are not an issue, simply follow the prompts.


First Name: 20

Last Name: 40

Professional Headline: 120

Vanity URL (What comes after www.linkedin.com/in/….. ): 30

Instant Message: 25

Address: 1000

Website Anchor Text: 30

Website URL: 256

Phone number: 25


Summary: 2,000

Experience Section Position Title: 100

Experience Section Position Description: 2000

Interests: 1,000

Skills (Per Skill): 80

Publication Title: 250

Publication Description: 2,000

*LinkedIn Help says “You can add up to 50 co-authors to a publication.”


Profile Status Update: 1300 (Only about 200 characters are viewable before the reader needs to click to read more.)

Company Page Status Update: 700

👉🏽 Note: In some services, like Hootsuite, you’ll get an error message because you have exceeded 600 characters (the old limit), disregard it (if possible) and schedule the post anyway. It should work perfectly.

Publisher (Article) Post Headline: 100

Publisher (Article) Post Body Text: 110,000

Image or Photo Credit (Under Article Image): 250

Comment on a Post or a LinkedIn Article: 1,250

GROUPS: 👩🏾‍💻 👩🏼‍💻 👨🏼‍💻👨🏾‍💻 

Discussion Subject Title: 200

Discussion Body (Thread): 2,000

Discussion Comments: 1,000

Discussion Subject (Add More Details — Use @ To Mention): 2,000


Recommendation: 3,000

Sending an Invitation to Connect (AKA: “Add a Note” / Include a personal message): 300


Name: 100

About Us: 2000

Status Update: 700

SHOWCASE PAGE: (This is an extension of your Company Page). 📣

Name: 100

Description: 200


Page Name: 50

Company Leaders Headline: 150

Company Leaders Description: 150

Employee Testimonial: 400

Custom Module Title: 150

Custom Module Body: 500

Custom Module URL Label: 70

Online Resource: Click here to use Character Count Online Tool. There several character counters online. Google “character counter” and find your favorite to use.

LinkedIn is constantly evolving. This means this article will be a work in progress. If something is not up to date, feel free to send a message. Likewise, there are other great resource lists like this online as well.

Want to share this info with your company or use it on your blog? Let me know by asking for permission and I’ll send the simple steps to you.

Sources: LinkedIn Help section (which is outstanding!), Art Of The Lead course students, amazing assistants and work for private clients. 👩🏽‍💻 👨🏽‍💻

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