Here’s a 2020 overview of LinkedIn character limits (AKA: character counts). FYI: This article was last updated September 28th, 2019.
Each section below is organized by its context so you can quickly find what you’re looking for.
⚡ Key Tip: Characters include spaces and all characters (letters, numbers, symbols and yes, even our precious emojis). 😮
Note: Some fields have a minimum character limit required. Although the minimums usually are not an issue, simply follow the prompts.
PROFILE – BASIC INFO 😎
First Name: 20
Last Name: 40
Professional Headline: 120
Vanity URL (What comes after www.linkedin.com/in/….. ): 30
Instant Message: 25
Website Anchor Text: 30
Website URL: 256
Phone number: 25
PROFILE SECTIONS: 🎓
Experience Section Position Title: 100
Experience Section Position Description: 2000
Skills (Per Skill): 80
Publication Title: 250
Publication Description: 2,000
*LinkedIn Help says “You can add up to 50 co-authors to a publication.”
CONTENT MARKETING: 📡
Profile Status Update: 1300 (Only about 200 characters are viewable before the reader needs to click to read more.)
Company Page Status Update: 700
👉🏽 Note: In some services, like Hootsuite, you’ll get an error message because you have exceeded 600 characters (the old limit), disregard it (if possible) and schedule the post anyway. It should work perfectly.
Publisher (Article) Post Headline: 100
Publisher (Article) Post Body Text: 110,000
Image or Photo Credit (Under Article Image): 250
Comment on a Post or a LinkedIn Article: 1,250
GROUPS: 👩🏾💻 👩🏼💻 👨🏼💻👨🏾💻
Discussion Subject Title: 200
Discussion Body (Thread): 2,000
Discussion Comments: 1,000
Discussion Subject (Add More Details — Use @ To Mention): 2,000
Sending an Invitation to Connect (AKA: “Add a Note” / Include a personal message): 300
COMPANY PAGE: 👞 👠
About Us: 2000
Status Update: 700
SHOWCASE PAGE: (This is an extension of your Company Page). 📣
CAREER PAGE: ✈️
Page Name: 50
Company Leaders Headline: 150
Company Leaders Description: 150
Employee Testimonial: 400
Custom Module Title: 150
Custom Module Body: 500
Custom Module URL Label: 70
Online Resource: Click here to use Character Count Online Tool. There several character counters online. Google “character counter” and find your favorite to use.
LinkedIn is constantly evolving. This means this article will be a work in progress. If something is not up to date, feel free to send a message. Likewise, there are other great resource lists like this online as well.
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Sources: LinkedIn Help section (which is outstanding!), Art Of The Lead course students, amazing assistants and work for private clients. 👩🏽💻 👨🏽💻
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